I visited my family the other month and my mother was searching for a product. I told her it's likely available on Amazon and opened the website. When I started

I visited my family the other month and my mother was searching for a product. I told her it's likely available on Amazon and opened the website. When I started scrolling she started commenting on the prices and how she can buy some of the products for 10x less in the store. I then explained to her that unlike a store, Amazon prices are mostly meaningless, and the site will have the identical product selling at 10 different price points. People don't have to worry about that problem when they walk into a Walmart. They know the pricing has been carefully reviewed before the product touches the shelves. They know they're not going to see two identical products at Walmart with different stamped logos selling for $5 and $30. There's a level of trust you can buy any item and it's a fair value.