That's the word I was trying to find: "engagement farming". While I respect his hustle, majority of his content is exactly that. Find the outrage in the world,

That's the word I was trying to find: "engagement farming". While I respect his hustle, majority of his content is exactly that. Find the outrage in the world, wrap it up in a box, and include some of your products to alleviate the pain(i.e. layoffs -> job postings). This is a pretty well known pattern to grow on social media though. Find the major division, double down on one side, and repeat your position. It's smart, but feels wrong to me. Needless to say, our attention talking about this is just making him more money, so I respect him to be in that position.