1) LinkedIn is not at all a different bucket then FAANG but it allows advertisers to put together and target a filtered and relevant audience for such offerings

1) LinkedIn is not at all a different bucket then FAANG but it allows advertisers to put together and target a filtered and relevant audience for such offerings (people tend to lie less on LinkedIn profiles so the jobs titles/experience /industry are quite accurate plus nowadays LinkedIn is quite a lot like FB, people spend more time browsing that feed - even when they are not looking to change jobs). 2) Tech forums / communities are generally less judging against talking about your own offering, especially when relevant for the discussions happening there naturally. 3) yes, paid blog posts and advertorials as well as paid insertions (short articles, banners) in relevant newsletter are still a thing but you must really find matching partners that address the audience you are looking to hit with your tech. Good luck!