Kia entered the 'western' market by basically selling the cheapest new cars you could buy. While this bought them much needed market share, it also gave them a

Kia entered the 'western' market by basically selling the cheapest new cars you could buy. While this bought them much needed market share, it also gave them a reputation for being cheap, crappy and unreliable. While 'modern' Kia has moved beyond this, and as you say, the EV6 is been getting pretty great reviews, the memory of those days of cheap unreliable cars still linger.