Ive was good as an executor of Jobs' vision. By himself, his designs were self-indulgent and putting form above function, the exact opposite of Dieter Rams' app

Ive was good as an executor of Jobs' vision. By himself, his designs were self-indulgent and putting form above function, the exact opposite of Dieter Rams' approach that he claims to draw inspiration from. That said, Apple cannot sustain its aura and profit margins with me-too design, going too far in the opposite direction.