Well, the difference would be "we find a niche and make a bank on it by being best at it" vs "we make a ton of money on the niche, how we can make even more?".

Well, the difference would be "we find a niche and make a bank on it by being best at it" vs "we make a ton of money on the niche, how we can make even more?". I.e. being happy that you "made it" and continue to make the as good product vs trying to squeeze everything out of it to deliver investor returns. Theoretically being too greedy like that should open niche for competition with better product that's less exploitative but that is really hard if the near-monopolist on market is big enough or the product is hard enough.