If I were to guess what's going on, it is that Elon Musk is seeing losses and not profits. He now owns a significant chunk of the firm (not quite 100%, there w

If I were to guess what's going on, it is that Elon Musk is seeing losses and not profits. He now owns a significant chunk of the firm (not quite 100%, there were some other buyers, etc. but close enough). So now every $1 expensed by the loss-making company, he sees as a dollar he personally loses - and that's after overpaying through the nose for the company (he got hit by a double-whammy: Twitter value crashed along with other Tech stocks, and he had to sell more Tesla stock to cover the over-inflated valuation). This is quite different from the perspective of a, say, 5% owner. For every dollar spent by the firm, that's only a $0.05 "spend" out of the minority stake owner. It's easier to justify such expenses to yourself, emotionally. Basically, the more of your personal wealth is locked into an enterprise, the more risk-averse you become about it. If you have a diversified portfolio of small stakes, you're more likely to be bullish on them individually and encourage investment for high-risk / high-reward profile, but not if you basically have one massive bet. So I'm guessing, he's thinking he not only overpaid for Twitter, he is now paying through the nose just to keep the office open, and he's not clear what it's all for. So without an idea for profits, he is desperate to cut the losses. Obviously the human cost - collateral damage to Musk - is tremendous and it makes me so sad to see people's livelihoods shattered on a whim like this.