One of the players that could see all tweets, of course, is Twitter. Old-school media was useful for how the management could influence people, and this is tru

One of the players that could see all tweets, of course, is Twitter. Old-school media was useful for how the management could influence people, and this is true for Twitter. But an org like Twitter can also monetize its knowledge of sentiment and topics on its own, or at least key players can. So more/all content is better for them.