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Furthermore, Brand Safety is a standard requirement for ALL serious advertisers. They have lists of topics and keywords to avoid, and if you can’t ensure that (
by coffeefirst 4y ago
Furthermore, Brand Safety is a standard requirement for ALL serious advertisers. They have lists of topics and keywords to avoid, and if you can’t ensure that (or at least send a rep to apologize and fix it when the prevention mechanism is imperfect), they won’t run with you.
This isn’t new or complicated. The only person who doesn’t seem to understand it is Musk.
- themoonisachees 4y agoMusk hasn't needed to understand that, ever. Every one of the companies he doesn't do actual work for he could just spare a small loan of a billion emerald dollars and be fine. He could do the same with twitter but i think he wants it to fail because he never intended on actually going through with the purchase and just wanted to pump and dump the stock.