I think you are reading far more into this than there actually is. This is not a new meaning and is one that I learned a long time ago, have seen widely used f

I think you are reading far more into this than there actually is. This is not a new meaning and is one that I learned a long time ago, have seen widely used for decades and has an even longer history. The word is far from precise, but it is also far from meaningless. I understand exactly what is meant by "democratize running" (though I don't think running is a good example of something that needs democratization since there aren't systematic barriers to popular adotion.)