Well, no - that's not quite right. In regards to "gladly clicking on some google links", I'd say it'd be more appropriate to be willing to click on their links,

Well, no - that's not quite right. In regards to "gladly clicking on some google links", I'd say it'd be more appropriate to be willing to click on their links, should they make them relevant. And that's what google has done so brilliantly! They're not asking people to please click on the links, or to be grateful for their free services, they're taking advantage of the natural self-interest people have, and making it to the individual's benefit to click. I'm certainly right there with you as to the utility of Google, replacing them would be very dear indeed!