This is pure nonsense. Some activists have certainly asked advertisers to pause. They've done so before, and will do so again. If the ad product is great, th

This is pure nonsense. Some activists have certainly asked advertisers to pause. They've done so before, and will do so again. If the ad product is great, the advertisers will largely ignore them. The reality is Twitter has never been a good ad platform (recently: $5B-ish from ads, vs Google's $210B or Facebooks > $100B, numbers off the top of my head but reasonably accurate), they've never commanded premium rates, etc. Brands are very sensitive to not appearing next to the hateful content that Musk is not just allowing but high fiving (eg open anti-semitism from Kanye, etc). Ads, for everything but the best platforms (Google and FB) are also a relationship business. Musk has shown he's very unreliable, fired the people with the relationships, driven out the people running Trust and Safety, and generally been a terrible partner. Twitter's ads platform has also been buggy and is even buggier now (see recent reports of paused/stopped campaign reactivation, many multiple years old.) Additionally, Twitter's business has been swimming against long-term trends in the ads marketplace related to privacy and data movement. Twitter isn't much more than commodity pageviews that can easily be sourced elsewhere, from more reliable partners with way less brand safety risk. Musk has also made Twitter an unreliable partner and doing business with them very difficult -- see repeated reports of agencies / brands unable to even contact their CSMs. And without an idiot allowing rampant impersonalization of brands (Nintendo verified account w/ Mario flipping the bird, Eli Lilly verified account saying Insulin is free, etc etc) with no apparent plan to stop that.