Why not use Google, Facebook, etc.? Ideology? If so, there's nothing wrong with that. But time invested in avoiding the normal channels is not an investment

Why not use Google, Facebook, etc.? Ideology? If so, there's nothing wrong with that. But time invested in avoiding the normal channels is not an investment in your business. Also it is not an action that benefits users. And at worst it is an invented problem to excuse failure (not that there's anything wrong with failing). Good luck.