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> [...] But companies aren't equal. How many small companies that make stuff you would see on shark tank would it take to equal the advertising spend of Coca-Co
by evgen 4y ago
> [...] But companies aren't equal. How many small companies that make stuff you would see on shark tank would it take to equal the advertising spend of Coca-Cola?
It is also worth noting that the cost of customer acquisition for all of these smaller accounts is larger; it takes more effort for Twitter to scoop up buckets of pennies than it does to pick up hundred dollar bills.
- HWR_14 4y agoI'm not sure if this is true. Small companies will seek out cost-effective advertising and put up with poor automated tooling. Coca-Cola expects to get people on the phone. After all, cutting the human element is one reason advertisers are leaving (as well as reputational risk). Unless you think Twitter is advertising its advertising to small companies.