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No. Because of market power, if they can rake in more money with pricing strategies like this, BMW and VAG can also raise their prices.
by nequo 4y ago
No. Because of market power, if they can rake in more money with pricing strategies like this, BMW and VAG can also raise their prices.
- bluGill 4y agoNot really. They can try, but there is also the used market which is much less likely to fall for this. The used market will probably demand to know if this was ever enabled so they can pay less for your abused car. The used market will probably bypass cars with heated seat subscriptions (at least where it gets cold) to the point where they have to make it permanent just to keep the trade in value high enough that the old owner can afford the next car.