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> Does Twitter need those specific advertisers... I guess Twitter doesn't need these specific advertisers, but there isn't much out there to replace them. The

by HWR_14 4y ago

> Does Twitter need those specific advertisers... I guess Twitter doesn't need these specific advertisers, but there isn't much out there to replace them. The companies leaving have huge marketing budgets, and I'm not even sure if it's possible to build a list of new companies with a combined marketing spend equal to them willing to do business with Twitter. Heck, just making a list of companies with an equal combined marketing spend is tricky. > ... more than they need Twitter Certainly Twitter needs them more. Those brands advertise with the current world cup, on TV, Meta, all over the place. They have a lot of advertising dollars and a lot of places to sink them. Like, Summer of 2024, Twitter usage will be driven by the Olympics. Coca-Cola will have a bigger presence at the Olympics than Twitter will. > The ones that remain that couldn't quite make the list will become their new "top advertisers" and reap the benefits. Yes. It is good for the people still advertising on Twitter. They will give Twitter no more money yet become a bigger % of Twitters ad revenue and can probably demand more ad views. This is not good for Twitter itself. > I doubt they are in any danger of running out of companies that want to advertise on their service. Maybe they aren't. But companies aren't equal. How many small companies that make stuff you would see on shark tank would it take to equal the advertising spend of Coca-Cola?

evgen 4y ago
> [...] But companies aren't equal. How many small companies that make stuff you would see on shark tank would it take to equal the advertising spend of Coca-Cola? It is also worth noting that the cost of customer acquisition for all of these smaller accounts is larger; it takes more effort for Twitter to scoop up buckets of pennies than it does to pick up hundred dollar bills.
- HWR_14 4y ago
  I'm not sure if this is true. Small companies will seek out cost-effective advertising and put up with poor automated tooling. Coca-Cola expects to get people on the phone. After all, cutting the human element is one reason advertisers are leaving (as well as reputational risk). Unless you think Twitter is advertising its advertising to small companies.

by HWR_14 4y ago

evgen 4y ago

> [...] But companies aren't equal. How many small companies that make stuff you would see on shark tank would it take to equal the advertising spend of Coca-Cola? It is also worth noting that the cost of customer acquisition for all of these smaller accounts is larger; it takes more effort for Twitter to scoop up buckets of pennies than it does to pick up hundred dollar bills.

HWR_14 4y ago
I'm not sure if this is true. Small companies will seek out cost-effective advertising and put up with poor automated tooling. Coca-Cola expects to get people on the phone. After all, cutting the human element is one reason advertisers are leaving (as well as reputational risk). Unless you think Twitter is advertising its advertising to small companies.