Twitter isn't even a top 10 social media site, let alone a top 10 advertiser (which includes major publications like network television: CNBC, ABC, Fox, and the

Twitter isn't even a top 10 social media site, let alone a top 10 advertiser (which includes major publications like network television: CNBC, ABC, Fox, and the like... Sports Stadiums, Billboards, etc. etc.) Like, what advertisements on Social Media actually get things done? Google Adsense, Facebook, Amazon, Youtube, Twitch, TikTok, Instagram, Apple Play store, Google Play store. Etc. etc. Yeah, a lot of repeats (Google, Youtube, Google Play. Amazon/Twitch, etc. etc.), but the big advertisers have multiple locations that really draw a lot of eyeballs. Twitch is _TINY_ compared to everyone else. -------- Advertisers are also super worried about the (possible) upcoming recession and are cutting advertising dollars significantly. There was a chance Twitter was always somewhat doomed, but actively pissing off the Advertiser base and accelerating the Advertiser exodus certainly doesn't help. Twitter has gone from "Small advertiser" into "actively hostile advertiser". Twitter was always going to lose a chunk of ad revenue in this economic time, but now they're skyrocketing to the top of the list of ad-partners to cut.