It's certainly in Elon Musk's interest to cast this as the actions of a cabal of politically-motivated figures. I think the reality is that if you look at Twitt

It's certainly in Elon Musk's interest to cast this as the actions of a cabal of politically-motivated figures. I think the reality is that if you look at Twitter as a platform under his 'leadership'... well, who'd want to advertise on it now? Musk is doing everything he can to drive away big corporations who enjoy reliability. He's summarily fired >66% of the workforce. He's implemented seemingly random policy changes, none of which have worked, many of which resulted in immediate obvious damage to the brand image of said advertisers. None of the things he has promised to do which advertisers might like have happened, and on several, he's reneged without explaining why. What large corporation trying to remain politically neutral-ish* while appeasing a wide base of customers wants any part of this? * Politically neutral-ish in my view means "so anodyne and vague in our behavior that moderate people of the left and right both think we're with them, and extremists from either side can be ignored."