I'm not in the target market, but the differentiator here is mindshare and/or data analysis. One must have superior data or a superior ability to analyze data a

I'm not in the target market, but the differentiator here is mindshare and/or data analysis. One must have superior data or a superior ability to analyze data acquired. "Hypelocal" is also currently the target of groupon, google, foursquare, yelp, square and many others (all with mobile apps). Good luck.