The current HN post title of "Standard Reference Materials" is accurate and neutral. Veritasium's title as you mentioned is clickbaity. Veritasium also admits

The current HN post title of "Standard Reference Materials" is accurate and neutral. Veritasium's title as you mentioned is clickbaity. Veritasium also admits to changing the title to test viewer responses, as mentioned in https://www.youtube.com/watch?v=S2xHZPH5Sng https://www.youtube.com/watch?v=S2xHZPH5Sng "Clickbait is Unreasonably Effective" [2021-08-17]. He also explains the problem with titling a video with a term that you would only understand after watching the video.