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Actual headline: 50 of Twitter's top 100 advertisers have pulled out of the platform since Elon Musk took over, report says Half of Twitter's top 100 advertis
by lupire 4y ago
Actual headline:
50 of Twitter's top 100 advertisers have pulled out of the platform since Elon Musk took over, report says
Half of Twitter's top 100 advertisers have stopped promoting on the platform, per Media Matters.
Since 2020, those 50 companies have spent $2 billion on Twitter advertising.
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So that's ~$300M drop in annual spend.
- deleted 4y ago[deleted]
- AzzieElbab 4y agoStill pretty good damage largely done by media matters themselves. They are a doxing org that petitioned to advertisers to drop twitter. Impressive.