"The planning session was enlightening because what became obvious is that it’s easy to describe how you want a user experience to feel--friendly, welcoming, an

"The planning session was enlightening because what became obvious is that it’s easy to describe how you want a user experience to feel--friendly, welcoming, and so on--but what you specifically want an application to do is separate from that." If every non coder could learn this it would save us all a heck of a lot of time