While I get it why Amazon, Microsoft, and Google (?) might want to reduce development costs for voice interfaces, it seems like Apple is locked in to supporting

While I get it why Amazon, Microsoft, and Google (?) might want to reduce development costs for voice interfaces, it seems like Apple is locked in to supporting Siri since one of its products, the Apple Watch, really needs Siri to get full value from it. I like to go about my day without carrying a phone (if I don’t need to take pictures) and the Apple Watch is a great compromise that allows getting calls and text messages, but at the same time is not intrusive as an iPhone. No one sits in a restaurant staring lovingly at content on their Apple Watch, ignoring nearby people and their environment. Pardon my getting a bit off topic, but it is interesting to see the “belt tightening” by FANGs: it seems like everyone is cutting excess staff and looking hard at which products make money and which are money losers. This may seem like a good thing except for newer product categories like AR/VR that will need a lot of experimentation to get right.