I remember at the time there was a lot of talk about how Amazon didn't have the costs of high street stores etc and was 'just' a web site. That was never true

I remember at the time there was a lot of talk about how Amazon didn't have the costs of high street stores etc and was 'just' a web site. That was never true - sure they didn't have high street stores, but they invested big time in warehousing. That's why you could get a book from Amazon in days, whereas a traditional seller it would take weeks if it needed to be ordered. They also invested in the wider distribution network.