>"At YC’s first batch dinner, we recognized that drinks were missing from the menu. Founder thirst became our opportunity. We showed up with a cooler full of sp

>"At YC’s first batch dinner, we recognized that drinks were missing from the menu. Founder thirst became our opportunity. We showed up with a cooler full of sparkling waters and a makeshift sign that read “Benefits & Bubbles.” In exchange for signing up with Savvy, we handed out drinks. To this day, that lemon-sparkling-water stand remains our highest-ROI marketing tactic." Brilliant, absolutely brilliant! I always love it when somebody discovers a simple, elegant, grass-roots marketing method -- that works on a local level! Well played!