Does someone have any data on whether people gain net traction by treating early adopters like promotional tools with shitty opt-out gimmicks like this? Maybe

Does someone have any data on whether people gain net traction by treating early adopters like promotional tools with shitty opt-out gimmicks like this? Maybe early adopters were willing to suffer through more in the olden days or still are? It seems like a stupid way to go about creating hype, loyalty, and traction for your start-up.