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> I'm saying advertisers' opinions about brand safety don't reflect the real world It reflects their world view which is all that matters when they hold all th
by threeseed 4y ago
> I'm saying advertisers' opinions about brand safety don't reflect the real world
It reflects their world view which is all that matters when they hold all the cards.
And not sure where you are getting the idea brand safety is a recent concept. According to this [1] aligning content and brand has been an issue for over 70 years.
[1] https://www.forbes.com/sites/forbesagencycouncil/2021/05/19/the-evolution-of-brand-safety-how-we-got-here-and-what-comes-next/?sh=2c0a3d9c6fc4 https://www.forbes.com/sites/forbesagencycouncil/2021/05/19/...
- deleted 4y ago[deleted]