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Its not zero sum because the user bases aren't the same. If twitter has eyeballs or time that facebook doesn't, they'll get advertisers.
by cloverich 4y ago
Its not zero sum because the user bases aren't the same. If twitter has eyeballs or time that facebook doesn't, they'll get advertisers.
- kristintynski 4y agoNot if they can’t prove the ROI vs other ad channels. They will just move spend from Twitter to better performing platforms, or even into other marketing or sales activities entirely. For most brands, Twitter isn’t the sole place they can target their audience.