> They absolutely care if one day Atlassian decides to hike prices to levels they deem unreasonable and now their entire documentation is locked in a proprietar

> They absolutely care if one day Atlassian decides to hike prices to levels they deem unreasonable and now their entire documentation is locked in a proprietary format or if Atlassian go under, are purchased by a competitor etc. Clearly they don't. You already said that you tried to pitch your solution, and you weren't able to prove its value. Atlassian is seen as reliable, and those fears are just not worth the hassle of managing your own infrastructure. > what are these things you're so desperate to do in Code Documentation that you can't do in markdown? 1. We're talking about using Obsidian to replace a company's entire knowledge base, not just code. Code documentation is managed by technical people. 2. What are these things that are so difficult to do in Confluence that are easier in Markdown? It's a superset!