> Something has to give, and it's probably going to be Apple's facade of benevolence. Honestly speaking, Apples main success vector has always been it's market

> Something has to give, and it's probably going to be Apple's facade of benevolence. Honestly speaking, Apples main success vector has always been it's marketing. It's never been benevolent, and if you ever thought it was... I'm afraid you've only witnessed first hand how effective they are at their job. > I'll stop calling them the biggest company when business stops revolving around money. I admit that I'm not a native speaker, but that's exactly the reason why that adjective confuses me so much. Bigger/largest directly translates over but nobody would consider bigger to be better in a financial context. Profitability is the thing that's interesting, and to a lesser extend how rich is is. Calling it biggest/largest doesn't (to me) say anything particularly interesting about it