Yes , he may be able to optimize the cost of the napkins even further. But currently , they're cheap enough. The real problems are marketing(which the article

Yes , he may be able to optimize the cost of the napkins even further. But currently , they're cheap enough. The real problems are marketing(which the article says is a huge problem) and distribution(which from what i read about india, is a huge problem too). The franchise model seems like a good way to solve those problems, and from what i read about this stuff it's pretty common as a way to solve marketing and distribution in india.