After an analysis of the current state of the company, how it’s ad systems work and how online ads work in general, the article suggests the following: The com

After an analysis of the current state of the company, how it’s ad systems work and how online ads work in general, the article suggests the following: The company needs to simultaneously: Counter-position the platform against the video trends of other social platforms Retain advertisers Find revenue streams that don’t kill the user content creation flywheel The key is to reimagine the feed. A user's feed is currently determined by one central algorithm. Twitter should allow for a competitive algorithms marketplace.