Alexa's value is not in the device itself, but the fact that said product (Alexa, and Alexa-powered, et. al.) is in over 100 million homes. The value is in mini

Alexa's value is not in the device itself, but the fact that said product (Alexa, and Alexa-powered, et. al.) is in over 100 million homes. The value is in mining that data at some point in the future. Amazon is familiar with employing that strategy, and it hopes to make it pay off again.