> My suspicion is execs expected Alexa ecosystem to follow Kindle's trajectory of success which doesn't seem to have materialised. I think that sentence encaps

> My suspicion is execs expected Alexa ecosystem to follow Kindle's trajectory of success which doesn't seem to have materialised. I think that sentence encapsulates the problem well: Kindle could succeed as a product with a very simple KPI (ramp up economies of scale until you make a profit per book sold), while Alexa has to develop some nebulous "ecosystem" that nobody is quite sure what it could possibly look like.