> So this explanation would only make sense if the blind tests are also using sipping and the unblinded tests are using drinking. The blind tests are using sma

> So this explanation would only make sense if the blind tests are also using sipping and the unblinded tests are using drinking. The blind tests are using small, sipping quantities. People purchasing soft drinks for at home generally are drinking them. The article draws a distinction between blind taste-test ("Pepsi Challenge") behavior and consumers' purchasing habits/general preferences.