> Is it really appropriate to hold professional athletes personally liable for endorsing a company which slipped through the due diligence cracks of the above-m

> Is it really appropriate to hold professional athletes personally liable for endorsing a company which slipped through the due diligence cracks of the above-mentioned firms? Your question as written says "personally liable for endorsing", so is the answer "yes" because they personally did endorse? It would certainly be an interesting precedent if that were to happen.