4 ms·
I have 3 major issues with this industry: 1- this is junk food. It's highly processed food, the antithesis of their communication of healthy. 2- their communi
by julienmarie 4y ago
I have 3 major issues with this industry:
1- this is junk food. It's highly processed food, the antithesis of their communication of healthy.
2- their communication is about "saving the planet" from cow farts. The issue is not cow farts. The issue is intensive agriculture and bad quality meat. Cows do not magically create CO2. They fart existing CO2 from grass, and grass capture CO2 from the atmosphere. It's a cycle. What broke the cycle are fossil fuels.
3- the ultimate goal is to put intellectual property on food. Same textbook recipe as Monsanto. And that's the major risk with all these "new protein" companies. We can't have food be an intellectual property.
I might be wrong. But this is my assessment.
- uxcolumbo 4y agoThe problem is methane, which is more potent than CO2. Feeding the world with animal meat is not sustainable… requires too many resources and creates too much pollution and habitat loss. Surely there are better ways to feed the world. Plant based is the future and products like beyond meat help with that transition… for those folks who still crave burgers etc.
- whimsicalism 4y agoCows do "magically" create methane. You are very wrong.
- julienmarie 4y agoIt's not "magical". It's a digestive transformation. Rice paddies represent another important methane producer. But 63% of methane production comes from Fossil fuel industry: https://en.wikipedia.org/wiki/Methane_emissions#List_of_emission_sources https://en.wikipedia.org/wiki/Methane_emissions#List_of_emis... ( it's funny how biased this table is laid out, agriculture is summed, while fossil fuels is detailed, showing smaller numbers, and gas flared ( 100M tons! ) is a footnote ). The main problem is the source of energy we are using globally. Food is a pillar of what defines humanity, thousand of years of culture, agriculture, traditions.