> I could see one becoming convinced price has no correlation with quality given the bullshit that's sold in the $10-20 range. Yeah. There seems to be a lot of

> I could see one becoming convinced price has no correlation with quality given the bullshit that's sold in the $10-20 range. Yeah. There seems to be a lot of variability below $20. That said, it’ll you do the math, it’s tough to make a wine with a good and distinct character below $20 for reds and $15 for whites (I’ve seen it, but it’s relatively rare). Also, totally agree with your edit. California wines have a lot of challenges with marketing over substance across the whole range or price points.