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But, there is the usual trick there. How do you transform your wine from a $5 wine to a $10 wine? Raise the price by $5. The assumption of quality is something

But, there is the usual trick there. How do you transform your wine from a $5 wine to a $10 wine? Raise the price by $5. The assumption of quality is something exploitable.

girvo 4y ago
There’s a better trick: chuck it in a blender for 30 seconds. Really softens the shitty flavours some cheap wines have haha
- pclmulqdq 4y ago
  This is literally true, and it's why decanters exist. If you oxidize a wine, it mellows out the sharpness by letting some of the protein break down.
  - girvo 4y ago
    Yep! Whenever I get a bottle that is too harsh I do it. Works great, much to the amusement of my partner