Well said. I just ordered a 4k monitor for my home office from Costco - it was basically the only model they sell. My normal mode of operation is to spend hours

Well said. I just ordered a 4k monitor for my home office from Costco - it was basically the only model they sell. My normal mode of operation is to spend hours trying to research the specs that matter, find a good price, etc. Instead, I assumed I was getting something reasonable and bought it without any research. Given that today’s sellers make it nearly impossible for a consumer to compare items (store exclusive SKUs, component swaps in same SKUs, astroturfed reviews, and even inventory co-mingling), a curated marketplace is worth so much.