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I could see one becoming convinced price has no correlation with quality given the bullshit that's sold in the $10-20 range. "Why, this was $15 but it's plainly

I could see one becoming convinced price has no correlation with quality given the bullshit that's sold in the $10-20 range. "Why, this was $15 but it's plainly worse than the $8 bottle I had last week!" There's some real crap in that bracket, at least around here. Especially French and Californian. I get the impression France drops their trash on us (the USA) in that price range, relying on their national "brand" to sell it for more than it's worth. Above that range, they're consistently damn good, of course. [EDIT] As for Californian wine in that range, it seems to have a problem with marketing-over-substance. I expect trying to compete in that range on quality is... frustrating.

csa 4y ago
> I could see one becoming convinced price has no correlation with quality given the bullshit that's sold in the $10-20 range. Yeah. There seems to be a lot of variability below $20. That said, it’ll you do the math, it’s tough to make a wine with a good and distinct character below $20 for reds and $15 for whites (I’ve seen it, but it’s relatively rare). Also, totally agree with your edit. California wines have a lot of challenges with marketing over substance across the whole range or price points.