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Where does it say that the "digital first" part led to profit? From my point of view the quality of the journalism online made me fork over money, but I don't
by nodata 15y ago
Where does it say that the "digital first" part led to profit?
From my point of view the quality of the journalism online made me fork over money, but I don't see how "digital first" comes into this.
- podperson 15y agoThere's a bunch of stuff about the huge increase in online ad revenue. I think it's a reasonable to assume that this was driven by their "digital first" approach. Personally, having been a past subscriber to the Atlantic but given up on it owing to never having time to read magazines and only being interested in a subset of the articles in a typical issue, I like being able to read interesting stories when the mood takes me rather than piling the magazines up in the unread pile and then feeling stupid when I realize I missed a really compelling article. (I often found out about articles in my unread magazines on NPR or online.)
- ColinCampbell 15y agoI have a subscription to the Atlantic because of reading the articles and their blogs online. I don't think it would be incorrect to attribute their turnaround in going digital first. I've been reading their properties for years and there was definitely a change (perhaps in just attitude).