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The App Store is a list of ads, on which Apple earns a commission. I don't think it's a stretch to see it as an advertising platform. 1. Apple Displays ads (S
by boplicity 4y ago
The App Store is a list of ads, on which Apple earns a commission. I don't think it's a stretch to see it as an advertising platform.
1. Apple Displays ads (Sales content for products.)
2. Apple gets paid when those ads convert into sales.
If Apple didn't get paid when Apps were sold through the app store, then I could see how it isn't an ad platform for them. Yet, the only option, if you want to sell a product listed on the app store is to pay Apple their cut, which fundamentally turns it into a paid advertising platform controlled by Apple.
- threeseed 4y agoYou can distort the meaning of words and call it whatever you like. But it's a channel cost not an advertising one. Apple still gets their cut when an in-app purchase is made hence it's not tied to the App Store list.