Did the companies which refused to do business with apartheid South Africa have an ideological bent? Would you have detested them? What about the companies wh

Did the companies which refused to do business with apartheid South Africa have an ideological bent? Would you have detested them? What about the companies which continued to do business with apartheid South Africa? Did they have an ideological bent too? > why not just be a bank serving all types of customers If there's an under-served market then a business which focuses on that market's specific needs can be more profitable than one with multiple focuses. In the link you can see some examples: "debit cards with customers’ chosen names, which aren’t always the same as what’s on their ID", "guided goals for gender-affirming procedures like top surgery and facial feminization", and family planning which doesn't assume heteronormativity. As a different example of a bank started for an under-served population, USAA is focused on people who serve or served in the military, and their families. Quoting https://en.wikipedia.org/wiki/USAA https://en.wikipedia.org/wiki/USAA : > USAA was founded in 1922 in San Antonio by a group of 25 U.S. Army officers as a mechanism for mutual self-insurance when they were unable to secure auto insurance because of the perception that they, as military officers, were a high-risk group.