Idk about your region, but the App Store in my region features actual advertisements on the front page. The first showcase is an actual showcase, but the secon

Idk about your region, but the App Store in my region features actual advertisements on the front page. The first showcase is an actual showcase, but the second item is very much ads. And the way it's set up is to have something like 1/2 the image visible without the user scrolling, but the part that says is that it's an ad is not visible without scrolling. So the idea I guess is to have the user click on it to find out more based on 1/2 the image without them knowing that it was an ad.