If it the concept that counts, not just that particular tech, some do "race" to get big data without compromising privacy, even when they don't have to (because

If it the concept that counts, not just that particular tech, some do "race" to get big data without compromising privacy, even when they don't have to (because no competitors are racing on the privacy dimension). For a survey, check out what firms are doing on "differential privacy" not just "homomorphic encryption". As a for instance, Apple -- since the OP is about them -- spent significant extra effort to make Maps anonymized. Concept: https://www.apple.com/privacy/docs/Differential_Privacy_Overview.pdf https://www.apple.com/privacy/docs/Differential_Privacy_Over... In Apple Maps: https://www.idownloadblog.com/2019/03/13/apple-maps-navigation-privacy/ https://www.idownloadblog.com/2019/03/13/apple-maps-navigati...