If a movie isn't enjoyable at 720p (upscaled for a 4k tv), it isn't going to be enjoyable at 4k either. Blu-ray/4k isn't the crutch the studios were hoping for

If a movie isn't enjoyable at 720p (upscaled for a 4k tv), it isn't going to be enjoyable at 4k either. Blu-ray/4k isn't the crutch the studios were hoping for. Make better movies.