> Apple is fundamentally transforming into an advertising company. The difference between them and ad companies such as Google is that, with Apple, advertising

> Apple is fundamentally transforming into an advertising company. The difference between them and ad companies such as Google is that, with Apple, advertising is baked into almost every single product. It's nice to think this is part of a transformation taking place at Apple. In truth, what is transforming is our perception of Apple. It's not like Analytics has recently changed how it operates.