10x is about management skills, not technical skills. Catmull's team did it with Disney Animation - they took low performers and made them high performers with

10x is about management skills, not technical skills. Catmull's team did it with Disney Animation - they took low performers and made them high performers with a better process. However, you have to start with a process that works. Does automattic have a process that works? 10x revenue isn't hard if you're going from $1 to $10. Going from $10 to $1000 is harder. Going from $1,000 to $10,000 is even harder, etc. A team of engineers can't go to 10x by themselves. It doesn't work that way.