The goal of advertising can vary. Sometimes it's just brand recognition, since the average consumer is more likely to buy from a brand they know and trust. Othe

The goal of advertising can vary. Sometimes it's just brand recognition, since the average consumer is more likely to buy from a brand they know and trust. Other times it's about pushing an idea or feeling, for example Ford is really pushing their EV pickup trucks because they want people to associate that with Ford. Otherwise, many advertising platforms are actually pretty dumb and just aren't very good at showing relevant ads. In no way am I advocating or supporting any of this. I hate and loathe advertising and wish we could be rid of it altogether.